Business and Marketing Update

Leaders must collaborate with their colleagues and work together with them to achieve organizational goals. People are no longer motivated by hierarchical leadership styles are obsolete. They should be given enlightenment and inspiration.

At the beginning of industrialization, companies consider the military as a perfect model in terms of an efficient corporate structure. Harvard Business School professor and author in business, Bill George, recalling his first days at Harvard.

“In the 1960′s lectures at Harvard Business School, our teacher said the Defense Department as an organization’s most iconic. Company following his lead, such as General Electric, General Motors, At & T, and Sears serve as an example. At the end of the century, the last three are in a temporary slump overhauled by Jack Welch of GE. Hundreds of other organizations such as Kodak, Motorola, and Westinghouse follow a similar pattern of suicide. In memory, it seems clear that people do not respond to the leadership is top down. “

Among the many reasons that explain this change, George mentions the fact that knowledge workers now have less preparation time only for those with money and follow a series of commands. They find satisfaction and meaning in their work, and expect a collaborative relationship with the company.

Marten Hansen, professor of management at the University of California, writes about the cultural changes that occurred in what is expected in the style of leadership.

“For over 20 years we lived in an era that worships the managers as a hero who seemed to save the entire company. They make decisions. They fought hard. They’re a genius. But now the model is only a single figure are outdated. We need a collaborative leader who can gather around their collective intelligence. “

Leaders themselves must adopt a more collaborative style but Hansen warned that collaboration across all lines companies should focus.

“The purpose of collaboration is not collaboration but get better results. This means that you only collaborate when collaboration is considered as the best way to improve performance. Often times the work itself becomes a better choice. “Hansen suggests that leaders must carefully choose which projects will be collaborative projects and which ones are not. He also suggested that leaders should understand the obstacles that are blocking employees to collaborate and find solutions that management can get rid of all these obstacles.

A leader is the team leader. Working with a team involving a real collaboration. Colleagues wanted to find satisfaction in his work and eat. They want inspired and engaged. The purpose of collaboration is to obtain better results. Not all projects will benefit from collaboration, but most will get it. Look for structural problems that hinder colleagues to collaborate with each other.